Thinking is a good habit too.

That's why I'm mixing them together in this sort of microblog.

There is only one simple rule here: there are no rules!

If you want to become a blogger you've to remind yourself that it's a long jouney and not a short run.

Long term commitment is needed for your blog to reach an audience.

Keep it in mind!

“Thinking: the talking of the soul with itself.”

Plato

Sometimes I feel a stranger for myself.

I think our inner self is more complicated than we usually think.

“Il successo non è definitivo, il fallimento non è fatale: è il coraggio di continuare che conta”. – Winston Churchill

Ogni volta che falliamo in qualcosa impariamo a evitare lo stesso errore. Inoltre, il fallimento insegna la resilienza.

Ecco perché il fallimento fa parte del processo di apprendimento umano ed è una pietra miliare del metodo scientifico.

💡 Disclaimer: this post may be controversial in some way.

Politics (with a capitol P) should shape the future of a nation and new generations.

That's why is somehow strange that political leaders are often elder people.

I've nothing against it, I believe maturity and experience are very important in politics, but leadership must take decisions that will impact the future for the coming years (or decades).

I guess there is the need to involve young citizen to decision that will impact their life and future families.

How to do it? It's hard to tell, but I believe we should start to think about it.

It seems that Today the weather is quite unsure... That said we decided to go out for a short walk in the surroundings.

Sometimes it's hard to remember how pleasant can be to breath fresh air in a natural environment till you do it.

“My key to dealing with stress is simple: just stay cool and stay focused.”

Ashton Eaton

Last working week was very hard and I'm quite tired in these days.

Luckily during weekends I can have enough time to charge my batteries again to afford next challenges.

“Shrinkflation is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase.”

Source: Wikipedia

The process of reducing quantity (or quality) of a product trying to keep the same price level is not (in general) a good commercial strategy in my humble opinion.

Why shrinkflation exists

Inflation is hitting raw material and energy costs, that's why producing the same quantity of a product costs more to companies.

There are few strategies companies can assume to afford this situation:

• keeping the same product prices reducing profits;
• increasing the cost of their products;
• using shrikflation to mask the increased prices.

Why shrinkflation is not good

From a consumer perspective hidden shrinkflation is a kind of fraud.

First of all companies are used to mask quantity reduction behind some little tricks like keeping the same packaging of the product even if the quantity is reduced.

But if customers are used to buy 500 gr of pasta and now they buy 400 gr they will soon or later realize to have been gabbed.

Shrinkflation also complicates the process of comparing products.

It is better to buy 450 ml of milk at 1,85 eur or 500 ml at 2.15 eur?

If you are not Albert Einstein you will need a calculator to compare prices.

I'm quite sure customers are considering these practices against their interests, exposing all the brands applying them in a bad light.

Marketing managers, where are you?

📷 A cat keeping a man in its arms (Tremona – Switzerland)

Curiosity played a big role in our human history.

Without being curious many things would have never been discovered.

Currently our stressed way of living is not promoting curiosity.

So my aim is to be more curius and you should try to do the same too!