What's a book blurb?
I guess I'm not the only one who has seen many book blurbs without knowing their name.
They're on many books, promoting them (yes, it's marketing!):
A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others.
Source: Wikipedia
If you are interested in book blurbing then you can read this article:
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